‘MADE IN 17 HOURS' EXHIBITION & MARKETING CAMPAIGN, TOSHIBA AUSTRALIA & NEW ZEALAND
Client: Clemenger BBDO Sydney for Toshiba Australia and New Zealand
Artist: Tomokazu Matsuyama
Our Role: Curatorial Consultant, undertaken while Director of ArtsPeople
Dates: 24 - 25 June 2015
Made in 17 Hours was an exhibition and marketing campaign developed with Clemenger BBDO Sydney for Toshiba Australia and New Zealand. The exhibition was part of the product launch concept: can an artist create an entire exhibition using only a laptop with a 17-hour battery life? Our role was to find a suitable artist and work with them to develop a ‘one night only’ exhibition at the Quayside Room in the Museum of Contemporary Art Australia. Services included artist management, exhibition curation, exhibition design and curatorial text.
Credit: Made in 17 Hours documentary, 2015. Created by Clemenger BBDO Sydney for Toshiba Australia & New Zealand